Business is all about solving problems, and Communication is part of every solution. Business communication: a problem-solving approach is a unique textbook designed to help readers approach communication tasks with an analytical, creative mind-set. Combining the fundamentals of clear communication with visual rhetoric and critical thinking, this book equips students for a successful professional journey while keeping them focused on the essentials. Additionally, with the help of business and management cases in the Indian context, it helps the Indian students grasp the contemporary issues of business communication effectively. key features:Focuses on three fundamental components of business communication: clear communication, visual rhetoric, and critical thinking presents the basics of communication in an engaging, efficient, and visually friendly text follows a ‘global’ approach by including five comprehensive appendices in the Indian context unique pedagogical elements, such as from the tech desk, communication matters, you make the call, problem-solving challenge, etc. Bonus study material in form of free to access web reference chapters.
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